Week 3 DQ 1
As part of its bankruptcy restructuring, on June 3, 2009 General Motors (GM) launched a new ad campaign that revealed glimmers of a streamlined GM: fewer brands (Cadillac, Buick, Chevrolet, and GMC) and fewer models within each brand. What research would you have done to determine which vehicle models GM should retain and which it should drop? What would you have measured and with what type of measurement scale: nominal, ordinal, interval, or ratio? What group(s) would most likely represent the target population? Have you experiences a similar dilemma/situation that required research?