Resources: "AgriComp" case study from Business Research Methods
Read the "AgriComp" case study in Case Index of Business Research Methods.
Follow the 6-Step Statistical Testing Procedure and apply it to the case.
Answer the following questions in a paper of no more than 750 words:
Describe the variables that were presented. What level of measurement (nominal, ordinal, interval, ratio) was used? Explain why you think these levels are appropriate.
Use the data set to perform a cross tabulation. Considering the results, what does the data reveal? How would you account for any differences from dealers?
How do the dealers feel about the program? What recommendations would you make to management?
Submit your responses to the questions.